Dear Students, Alumni, Faculty, Staff, and Friends of the USCB community:
Welcome! This site, which represents one of the key products of the Integrated Marketing Communications Plan for the USC system, will help USCB to communicate a consistent message and visual signature with our various publics about our contributions and aspirations for the future.
The USCB Marketing Toolbox, which replaces previous editions of the Marketing & Communications Guide, shall become effective in January 2014 as university policy. Full compliance with the new guidelines is expected, so please take a moment to familiarize yourself with the brand and identity guidelines as well as the various templates and other downloadable resources available through this site.
There is much to be gained by presenting professional, consistent messages and a unified look for USCB. I thank you for your work on behalf of the university and for your use of this new resource.
Jane T. Upshaw, PhD
Chancellor, University of South Carolina Beaufort